1.) Porsche Logo
According to legend, in 1951, Ferry Porsche sat across from Max Hoffman, an importer from the U.S., in a New York hotel and drew the Porsche crest on a napkin.
Emerging From the Legend
From the clues deciphered by historians, in early 1952, Hermann Lapper, then Marketing Head at Porsche, collaborated with the artistically talented Franz Xaver Reimspiess, Porsche engineer and graphic designer. Reimspiess drew a sketch of a potential crest that embodied the roots of the company and its products’ vigor.
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